Midjourney v7
Midjourney v7 is the latest version of the popular cloud-based AI image generation service, released in 2025. Known for exceptional artistic quality and photorealistic outputs, Midjourney has become the go-to platform for professional artists, designers, and creatives. Unlike open-source alternatives requiring local hardware, Midjourney operates entirely through Discord with a simple command interface (/imagine). Version 7 introduces significant improvements in photorealism, text rendering, coherence, and prompt understanding. Midjourney handles complex scenes, consistent characters, and diverse artistic styles with minimal prompt engineering, making professional-quality AI art accessible to everyone.

What is Midjourney v7?
Midjourney v7 is a proprietary AI image generation model accessed exclusively through Discord (via bot commands) or the Midjourney website. Users subscribe to Midjourney and generate images by typing `/imagine prompt: [description]` in Discord. The service handles all computation on Midjourney's servers—no local GPU required. V7 represents a major advancement over v6, with improved photorealism (skin texture, lighting, materials), better text rendering in images, enhanced prompt understanding, and more coherent complex scenes. Midjourney v7 excels at artistic interpretation, often producing visually stunning results even from simple prompts.
Midjourney's strength is aesthetic quality and ease of use. Unlike Stable Diffusion requiring technical knowledge or DALL-E 3's restrictions, Midjourney balances artistic freedom with high-quality defaults. V7 introduces personalization (learns your style preferences), improved aspect ratios (vertical, panoramic), style references (consistent styles across images), and character references (consistent characters). The community aspect is central—users browse others' creations, remix prompts, and learn through exploration. For professionals needing consistently high-quality visuals without technical overhead, Midjourney v7 is the industry standard.
Core Features and Capabilities
V7 Improvements
- Enhanced photorealism - Improved skin texture, materials, lighting, reflections
- Better text rendering - More accurate text in images (still experimental)
- Prompt understanding - Interprets complex descriptions more accurately
- Coherence - Complex scenes with multiple objects and characters
- Personalization - Learns individual style preferences with --personalize
- Style reference - Consistent styles across images with --sref
- Character reference - Consistent characters with --cref
- Aspect ratios - Native support for vertical, square, panoramic
Generation Features
- Text-to-image - Generate from descriptive prompts
- Image prompting - Use images as inspiration with URLs
- Variations - Create variations (V1-V4 buttons) of generated images
- Upscaling - Enhance resolution (Upscale buttons)
- Reroll - Generate new variations of same prompt
- Pan - Extend images in any direction
- Zoom out - Expand canvas beyond original frame
- Remix - Modify prompts while keeping composition
Parameters and Control
- --stylize (--s) - Control artistic interpretation vs prompt adherence
- --chaos (--c) - Vary results across 4 initial images
- --quality (--q) - Adjust rendering time/quality tradeoff
- --aspect (--ar) - Set aspect ratio (16:9, 9:16, 1:1, etc.)
- --weird (--w) - Add unconventional aesthetics
- --tile - Create seamless patterns
- --video - Generate creation process video
- --no - Exclude specific elements from generation
Midjourney v7 for Professional Applications
Midjourney v7 serves professional creative workflows:
- Concept art - Film, game, product design concepts
- Marketing and advertising - High-quality visuals for campaigns
- Editorial content - Magazine illustrations, article headers
- Social media - Eye-catching content for posts and ads
- Product visualization - Mockups and lifestyle shots
- Architecture visualization - Building concepts and interiors
- Fashion design - Clothing concepts and lookbooks
- Book covers and illustrations - Publishing industry graphics
- Brand identity - Logo concepts, brand imagery
- Storyboarding - Visual planning for video projects
Use Cases and Applications
- Creative professionals - Designers, illustrators, art directors
- Marketing teams - Content creation at scale
- Game development - Concept art, textures, promotional materials
- Film and TV - Concept designs, storyboards, promotional art
- Publishing - Book covers, magazine illustrations
- E-commerce - Product photography alternatives
- Real estate - Visualization of properties and renovations
- Fashion industry - Design exploration and marketing
- Education - Visual learning materials and presentations
- Personal projects - Art for social media, gifts, prints
Midjourney vs DALL-E 3 and Stable Diffusion
Compared to DALL-E 3 (OpenAI), Midjourney v7 offers more artistic interpretation and aesthetic quality, while DALL-E 3 excels at literal prompt adherence and text rendering. DALL-E 3 includes stronger content filters and copyright protections. Midjourney allows more creative freedom and produces more visually striking results. DALL-E 3 is better for precise visualizations; Midjourney for artistic interpretation. Both require subscriptions but have different pricing models (DALL-E via ChatGPT Plus $20/month, Midjourney $10-120/month tiered).
Compared to Stable Diffusion (AUTOMATIC1111, Fooocus), Midjourney requires no hardware, no setup, and no technical knowledge. Stable Diffusion offers unlimited generation, privacy, and customization at the cost of complexity and hardware investment. Midjourney provides consistent quality and simplicity with usage limits and cloud-only access. For professionals prioritizing quality and speed over control, Midjourney wins. For users needing privacy, customization, or unlimited generation, Stable Diffusion is better.
Getting Started with Midjourney v7
Join Midjourney Discord server at midjourney.com/invite. Subscribe to plan (Basic $10/month for 200 images). In any newbie channel, type `/imagine prompt: a serene mountain landscape at sunset, photorealistic`. Midjourney generates 4 variations in ~1 minute. Click U1-U4 to upscale, V1-V4 for variations, reroll button for new set. Use parameters: `/imagine prompt: portrait of a woman --ar 2:3 --stylize 500 --v 7`. Browse community feed for inspiration and prompt examples.
For better results, be descriptive (lighting, camera angle, materials, mood). Study successful prompts in community. Use style references (--sref [url]) for consistent aesthetics. Enable personalization with --personalize after generating 200+ images. For commercial use, subscribe to Pro plan ($60/month) for full commercial licensing. Read official documentation and prompting guides. Join Discord community for tips, feedback, and collaboration. For teams, consider organization plans with centralized billing and galleries.
Integration with 21medien Services
21medien helps businesses leverage Midjourney v7 for professional content creation. We provide prompt engineering services, developing optimized prompts for specific brand styles and use cases. Our team creates Midjourney workflows for marketing departments, design agencies, and content teams. We offer training on advanced features (style references, character consistency, personalization), best practices for commercial use, and integration with existing creative pipelines. For clients needing high-volume generation, we manage Midjourney accounts, organize assets, and implement quality control processes. We also combine Midjourney with post-processing (Photoshop, AI upscaling) for production-ready deliverables. For businesses wanting AI-assisted creative workflows without technical complexity, we design and implement Midjourney-based solutions.
Pricing and Access
Midjourney requires subscription. Plans (2025): Basic $10/month (~200 images), Standard $30/month (~900 images, relaxed unlimited), Pro $60/month (~1800 images, relaxed unlimited, stealth mode), Mega $120/month (~3600 images). Fast hours generate quickly; relaxed mode queues during high demand (Standard+ only). Annual subscriptions save 20%. All plans include commercial licensing. Free trial ended; new users start with paid plans. Pro+ includes stealth mode (private generations). Compare to DALL-E 3 ($20/month via ChatGPT Plus, limited generations) and Stable Diffusion (free, requires hardware $500-2000). For businesses generating 100+ images monthly, Midjourney Standard ($30) provides best value. Heavy users (1000+ images) benefit from Pro/Mega plans.